DECORATIVE 

SUGGESTIONS 


. sent  you  by 

PAINT 

HEADQUARTERS 


A Decorative  Service 


Trade  Mark 
Registered 


THE  margin  between  happiness  and  dissatisfaction  with 
the  decorating  of  a home  is  the  amount  of  care  bestowed 
upon  the  choice  and  arrangement  of  the  colors  used.  This 
choice  of  colors  should  begin  with  your  personal  prefer- 
ences and  on  this  foundation  the  color  scheme  should  be 
intelligently  built  up  so  as  to  make  an  interesting  and  liv- 
able series  of  rooms. 

The  selection  of  any  particular  color  as  the  keynote  for  a 
room  does  not  mean  that  the  walls  and  all  the  principal 
surfaces  in  the  room  should  be  in  this  color  — quite  the  con- 
trary. Color  in  a room  should  be  like  the  flavoring  that  in- 
trigues your  palate,  or  the  perfume  of  a flower,  something 
to  be  enjoyed,  not  overpowering  or  tiresome. 
Sherwin-Williams  Decorative  Studios  work  with  you  or  your 
architect  or  your  painting  contractor  in  developing  the  color 
scheme  that  fits  your  desires  and  your  requirements,  based 
upon  the  rugs,  furnishings  and  drapes  you  now  have.  Let 
us  help  you. 

The  S her  win  - Williams  Co. 

■ A VERY  LIBRARY 
COLUMBIA  UNIVERSITY 


Sherwin-Williams 


olor  Harmonies 


THAT  INDIVIDUALIZE  YOUR  HOME 


.a.  THE  decorating  is  done.  She  had 
written  to  Sherwin-Williams  Decorative 
Studios  sending  in  the  blue  prints  of 
the  home  and  sending  in  her  letter  a 
complete  description  of  the  principal 
colors  of  rugs,  drapes  and  furniture. 
The  exposure  of  the  room  was  not 
overlooked,  either,  because  this  influ- 
ences the  value  of  the  color;  also  the 
number  of  windows,  the  present  color 
of  the  woodwork  and  how  it  is  to  be 
finished,  amount  of  foliage  outside 


and  every  other  feature  she  felt  would 
assist  our  decorators  in  planning  a 
decorative  scheme  for  her  home  which 
would  be  individual  and  represent  her 
own  taste.  The  decorating  was  highly 
successful  because  the  color  was 
planned.  Our  Decorative  Studios  will 
gladly  help  you,  too.  There  is  no  cost 
or  obligation.  Simply  provide  blue 
prints  or  a pencil  sketch  and  remem- 
ber that  the  more  complete  your  in- 
formation, the  better  we  can  assist. 


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Sherwin-Williams 


Sherwin-Williams 

SWP 

House  Paint 

^ A WELL  PAINTED  HOUSE  IS  ONE  LUXURY  THE 
OWNER  OF  THE  MODEST  HOME  CAN  AFFORD 


4k.  YOU  look  at  your  neighbor's  house 
and  observe  whether  he  keeps  it  well 
painted  or  not  and  unconsciously  form 
an  opinion  as  to  how  prosperous  he 
may  be  and  what  kind  of  folks  they 
are.  This  is  the  reason  (and  usually  not 
because  the  house  is  going  to  fall 
apart  if  you  don’t  paint  it)  why  you 
drop  into  Paint  Headquarters  Store 
and  tell  the  clerk  you'd  like  to  enquire 


about  SWP  because  "no  applesauce 
can  go  on  your  house." 

A well  painted  house  is  one  luxury 
that  even  the  owner  of  the  most  mod- 
est home  can  afford.  In  fact,  a man 
would  have  to  be  pretty  rich  to  really 
be  able  to  stand  the  expense  of  the 
repair  bills  which  follow  along  when  a 
house  is  neglected  and  allowed  to  go 
without  painting. 


Sherwin-Williams 


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capacity, 
greatest 
durability,  and,  therefore, 
greatest  economy. 

SWP  is  prepared  ready  for  use  in  a con- 
sistency as  heavy  as  is  ever  required.  Fol- 
low instructions  for  application  carefully. 


The  trouble  has  been  that  house  paint- 
ing has  been  too  often  considered  as 
one  of  the  expensive  necessities  and 
this  has  taken  away  most  of  the  honest 
pleasure  of  dressing  up  the  home  in  a 
clean  Colonial  Yellow,  a cool  Silver 
Gray  or  whatever  your  favorite  color 
may  be. 

You  decide  to  use  the  best  paint  on 
the  market,  of  course,  because  you 
can't  afford  to  paint  oftener  than  nec- 
essary. But  your  real  reason  for  using 
SWP  will  be  that  it  gives  you  the  high- 
est-toned color  schemes,  for  one  thing, 
and  because  the  color  keeps  its  dis- 
tinctive freshness  for  the  long  years 
after  the  painters  have  gone  and  are 
forgotten. 

So  paint  with  SWP  Sherwin-Williams 
House  Paint  so  as  to  en- 
joy your  home  more  and 
to  have  and 
keep  it  in 


the  handsome  colors  you  like  best. 
SWP  is  the  most  durable  and  econom- 
ical paint  that  can  be  made,  costs  less 
per  job  and  wears  longer  than  any 
other  kind,  either  ready  prepared  or 
mixed  by  hand.  It  is  made  in  one 
quality  only  and  that  is  the  very  best. 
It  is  sold  the  world  over  by  established 
agents. 

In  the  manufacture  of  SWP  we  spare 
neither  skilled  workmanship  nor  the 
quality  of  materials  used  in  making 
it  the  finest  possible. 

Our  unusual  facilities  and  our  knowl- 
edge from  over  fifty  years  of  experi- 
ence enable  us  to  manufacture  a 
paint  of  great- 


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Sherwin-Williams 


Porch  and  Deck  Paint 

KEEPS  THE  PORCH  LOOKING  WELL 


a PORCH  floors,  and  especially 
wooden  steps,  have  a pretty  tough  time 
of  it.  That’s  why  so  many  shabby  porch- 
es are  seen  where  the  rest  of  the  house 
may  be  in  good  condition. 

You  wouldn’t  scour  your  hands  with 
gritty  sand  and  road  dirt . . . and  you 
know  how  the  wind  chaps  the  hands 
if  they’re  not  dry  . . . and  yet  both  of 
these  conditions,  along  with  summer’s 
blistering  sun  and  winter's  rending 
cold  are  but  part  of  the  porch’s  reg- 
ular program! 

So  many  porches  have  become  warped 
and  split.  Portions  are  even  half  rotted 
out  from  beneath,  as  found  upon  ex- 


amination. Such  repairs  cost  money 
when  a carpenter  has  to  be  called  in. 
All  of  this,  for  the  want  of  proper  paint 
protection! 

When  new  porch  floors  are  laid  the 
edges  of  the  boards  should  be  well 
primed.  Prevent  rotting  on  the  under 
side  by  painting  that  too  and  provide 
good  ventilation.  Watch  the  priming 
coat,  thin  it  carefully  as  directed  be- 
cause the  paint  must  penetrate  the 
wood  well  to  prevent  peeling  off 
later. 

S-W  Porch  and  Deck  Paint  is  made 
especially  for  this  severe  service.  You 
will  find  it  more  than  satisfactory. 


Sherwin-Williams 


6 


Flat-Tone  ^ ^ ^ ^ ^ ^ 

THE  WASHABLE  FLAT  WALL  PAINT 


a.  WHAT  a satisfaction  to  have 
beautiful  walls  that  can  be  washed, 
walls  which  can  be  kept  sweet,  clean 
and  sanitary!  Flat-Tone  walls  stay 
beautiful.  Winter's  grime,  children's 
finger  marks,  all  disappear  when 
Flat-Tone  walls  are 
washed  with  soap 
and  water. 

All  kinds  of  walls  look 
better  finished  in 
Flat-Tone,  smooth 
plaster,  sand  finish 
or^spanish"  textures; 
wall  board  (Upson 
or  Beaverboard, 

Celotex,  etc.),  brick, 

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cement  or  hollowtile,  wood, decorator's 
canvas  or  sized  burlap  all  may  be 
beautifully  decorated  in  S-W  Flat-Tone. 
Because  it  dries  with  a soft,  velvety 
finish,  Flat-Tone  makes  all  surfaces 
which  have  texture  more  interesting. 

S-W  Flat-Tone  not 
only  providesa  range 
of  appropriate,  at- 
tractive wall  colors 
but  makes  possible 
a wide  variety  of 
various  patterned 
or  textured  effects. 
These  are  most  use- 
ful where  there  are 
smooth  plaster  walls 


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Sherwin-Williams 


which  are  desired  to  be  done  in  an 
interesting  texture  and  still  be  as  easy 
to  wash  and  keep  clean  as  are  the 
simple  Flat-Tone  colors. 

FLAT-TONE  TEXTURED  EFFECTS 
ARE 

"LIQUID  WALLPAPER" 

Rather  an  interesting  thought,  isn’t  it? 
For  those  who  want  to  enliven  the 
simple  efFect  a plain,  smooth  plaster 
wall  produces,  Flat-Tone  sponge  stip- 
ple finishes  and  Flat-ToneTiffany  Glaze 
textures  offer  opportunities  for  beauti- 
ful walls  found  only 
in  the  most  costly  wall 
papers.  These  "liquid 
wallpaper"  effects, 
as  many  have  called 
them,  have  the  spe- 
cial advantage  of 
being  washable  with 
soap  and  water,  and 
of  course,  these  fin- 
ishes would  suffer  no 


damage  from  raining  in  at  the  window 
or  from  accidental  leakage  of  radia- 
tors or  water  spilled  on  them  from  any 
other  cause. ..even  ink  spots  wash  off! 
Many  times  a wall  has  been  cracked 
or  damaged  in  such  a way  that  patch- 
ing has  left  the  wall  with  rough  spots 
which  would  show  up  badly  if  finished 
in  a perfectly  smooth  wall  effect.  In 
cases  like  this  Flat-Tone  Textured  ef- 
fects often  work  wonders  in  making 
the  wall  even  and  attractive. 

The  easiest  Flat-Tone  Texture  effect  is 
Multi-Color  or  sponge  stipple  work.  The 
wall  is  first  coated 
with  a plain  Flat- 
Tone  Color  and  then 
a sponge  is  used  to 
print  another  con- 
trasting color  of  Flat- 
Tone  over  this  in  a 
pleasing  pattern. 
One,  two  or  more 
different  colors  of 
Flat-Tone  may  be 
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Sherwin-Williams 


printed  over  the  background  color. 
Come  to  Paint  Headquarters,  where 
our  large  Decorative  Suggestion  Book 
gives  you  ever  so  many  ideas  for  stip- 
pling Flat-Tone  to  produce  "liquid  wall- 
paper" effects  which  will  harmonize 
with  any  desired  decorative  scheme 
you  wish  to  carry  out. 

And  now,  just  a few  words  about  Flat- 
Tone,  itself.  It  is  an  oil  paint  made  to 
dry  to  a velvety  lustre.  It  doesn’t  dry 
dead  flat,  for,  if  it  did,  you  couldn't 
wash  it.  Flat-Tone  has  many,  many 
friends  amongst 
professional  paint- 
ers for  the  following 
reasons: 

l.  It  spreads  with 
greatest  ease  and 
holds  a "wet  edge" 
which  enables  them 
to  coat  large  ceil- 


ings without  showing  laps.  2.  It  is  un- 
usually opaque  and  hides  the  old 
surface  perfectly.  3.  It  is  famous  for 
the  way  it  levels  out  so  that  brush 
marks  do  not  show.  You  will  like  it, 
too,  for  the  pleasing  range  of  soft, 
agreeable  colors  in  which  Flat-Tone 
comes.  In  this  little  book  we  have 
tried  to  suggest  the  tasteful  quality  of 
a room  decorated  in  Flat-Tone.  Painted 
walls  are  always  an  indication  of  indi- 
viduality. Walls  done  in  Flat-Tone  are 
most  economical,  too,  because  they 
can  be  washed  year 
after  year  when 
house  cleaning  is 
done. 

We  invite  you  to 
Paint  Headquarters 
for  suggestions.  We 
can  help  you  plan 
your  painting  work. 


9 


Sherwin-Williams 


S-W  FLAT-TONE 

The  Washable  Flat  Wall  Paint  . . . Makes  Permanently  Beautiful  Walls 


Ivory  Light  Yellow 


Flat-Tone  Stippled 


Buff  Sky  Blue 


Forest  Green  Cocoa  nut  Brown 


Bright  Sage  Silver  Gray 


Flat-Tone  Tiffany  Glaze 


S-W  ENAMELOID 


The  Decorative  Enamel  (Rapid  Drying) 

Works  Right  Dries  Right  Wears  Right 


Rose  Ivory  Lettuce 


S-W  SEMI-LUSTRE 

A Washable  Finish 
For  Kitchen,  Baths  and  Laundry 


Light  Pink 


French  Gray 


Yellow 


Jade 


Killarney  Green 


Blue 


Silver  Gray 


Gray  Buff 


Bright  Sage 


See  Complete  Color  Cards  at  Paint  Headquarters 


YOU  WILL  FIND  YOUR  FAVORITE  COLOR 
AT  PAINT  HEADQUARTERS 


As  Paint  Headquarters  We  Can  Give  You 
A Real  Paint  Service 


a.  YOU  might  as  well  enjoy  painting, 
for  painting  is  a pleasure  when  you 
use  the  right  finishes.  Helping  to  make 
your  painting  successful  is  our  job; 
that's  what  we  are  here  for— not  merely 
to  sell  you  a can  of  paint!  What  you 
are  interested  in  is  how  to  make  your 
home  more  enjoyable. 

Being  Paint  Headquarters  is  quite  a 
responsibility.  It  means  more  than  just 
to  carry  the  best  paint.  In  our  store 
you  will  find  us  specializing  in  paint. 
Come  in  and  see  our  splendid  sug- 
gestion book  just  waiting  to  help  solve 
any  paint  problem  that  may  be  puz- 
zling you,  color  schemes,  decorative 
ideas  and  helpful  hints  all  prepared 


by  decorative  experts  of  the  SHERWIN- 
WILLIAMS  COMPANY.  For  all  impor- 
tant work  use  Sherwin-Williams  Finishes 
and  hire  a good  painter. 


See  Complete  Color  Cards  at  Paint  Headquarters 


I D 


RAPID  DRYING 


N AMELO 

THE  DECORATIVE 


WORKS  RIGHT  • DRIES 

YOU  will  like  Enameloid  because 
it  is  so  easy  to  brush  out  to  a full,  rich, 
even  film  . . . plenty  of  time  to  brush  it 
right. 

An  artist  could  paint  a picture  with 
Enameloid.  All  the  colors  are  there, 
pure,  rich  and  clean  toned.  You  will 
find  your  favorite  color  in  the  com- 
plete Enameloid  Color  Card  at  Paint 
Headquarters. 

The  number  of  soft  in-between  tints 
you  can  produce  by  intermixing  the 
colors  of  Enameloid  is  endless.  Green, 
Yellow,  Carmine  and  Blue  produce 


ENAMEL 

RIGHT  • WEARS  RIGHT 

delightful  pastel  shades  when  used  to 
tint  Enameloid  White. 

There  are  a thousand  and  one  uses  for 
Enameloid  about  the  home.  On  wood- 
work it  is  as  practical  and  as  long- 
wearing  as  it  is  handsome.  Its  snappy, 
attractive  colors  make  toys  a delight 
to  a kiddy’s  heart . . . and  it  stands  up 
under  "toy  punishment”  amazingly  well. 
It  seems  "made  to  order”  for  breakfast 
and  bedroom  furniture  because  these 
are  largely  home-decorated  pieces 
and,  while  not  foolproof,  it  permits  one 
to  "work  it  out”  easily. 


Sherwin-Williams 


12 


Enjoy  the  thrill  of  making  an  individual 
tint  or  color  scheme  which  your  friends 
and  neighbors  do  not  have.  The  com- 
plete color  card  and  Decorative  Sug- 
gestion Book  at  Paint  Headquarters 
will  supply  you  with  a wealth  of 
ideas. 

If  you  were  to  look  at  Enameloid  un- 
der a magnifying  glass  you  would  be 
impressed  by  the  tightness  of  the  pro- 
tective film  Enamel- 
oid provides.  This 
is  a most  important 
feature  to  have  be- 
cause it  means  that 
there  will  be  no  place 
on  an  Enameloid  sun 
face  for  disease 
germs  to  lodge. 

When  you  wash  ofF 
an  Enameloid  table 
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or  toy  with  soap  and  water  you  know 
that  it  is  clean  and  sanitary.  This  is  the 
first  consideration  of  every  mother, 
that  her  little  ones  be  protected  in 
every  way  possible  from  sickness  and 
disease. 

Years  ago  it  was  popular  to  varnish  the 
woodwork  in  kitchen  and  bath.  Such 
rooms  grow  dingy  as  time  darkens 
the  woodwork.  Brighten  these  rooms 
with  Enameloid. 
Enameloid  is  a per- 
fected finish, itWorks 
Right  . . . Dries  Right 
...  and  IT  WEARS 
RIGHT.  Painters  like 
Enameloid  because 
they  can  do  better 
work  with  it. ..you  will 
like  it,  too,  for  the 
beauty  of  its  finish. 


Sherwin-Williams 


JL  Household  Painting  Guide  A 

IjQjljgS^  For  Painting,  Varnishing,  Staining  and  Enameling  Rrapl 

IMPORTANT:  Each  of  the  products  specified  below  bears  our  name  and  trade  mark  Trad. Mart 

Registered 

TO  PAINT 

Um  product  named  below 

TO  VARNISH 

Use  product  named  below 

TO  STAIN 

Use  product  named  below 

TO  ENAMEL 

Use  product  named  below 

AUTOMOBIIESI  . . .P 

S*W  Auto  Enamel 

S-WAutoEnomel  Clear 

S-W  Auto  Enamel 

AUTOMOBILE  TOPS, 
SEATS 

S-W  Auto  Top  Dressing 

S W Auto  Seat  Dressing 

BARNS,  SILOS,  OUT- 
BUILDINGS, Etc.  . . 

S- W Commonwealth  Paint 
S*W  Roof  & Bridge  Paint 

S-W  Preservative 
Shingle  Stain 

BRICK  

SWP  House  Point 

S W Concrete  Wall  Finish 

S-W  Old  Dutch  Enamel 
S-W  Enamelastic 

CEILINGS,  Interior  . . 

S-W  Flat-Tone 

S W Semi-Lustre 

S-W  Scor-not  Varnish 

S W Handcraft  Stain 

S W Flo-Lac 

S-W  Enameloid 

S-W  Enamelastic 

Exterior  . . 

SWP  House  Point 

S W Rexpar  Varnish 

S-W  Oil  Stain: ,or  "•’» 

wood 

S-W Old  Dutch  Ename 

CONCRETE  . . Walls 
Floors 

S-W  Concrete  Wall  Finish 

S W Floor  Enamel 

DOORS,  Interior  . . 

S W House  Point 

S W Scor-not  Varnish: 
gloss 

S W Velvet  Finish  Var- 
nish No.  1044:  dull 

S W Flo-Lac 

S-W  Handcraft  Stain 

S'W  Enameloid 

S-W  Enamelastic 

Exterior . . 

SWP  House  Paint 

S-W  Rexpar  Varnish 

S W Oil  Stain 

S-W Old  Dutch  Ename 

FENCES,  Wood  . . . 

SWP  House  Paint 

S-W  Preservative 
Shingle  Stain 

Metal  . . . 

S W Metalastic  — iron  or 
wire  only 

S-W  Roof  & Bridge  Paint 

POSTS 

S W Carbolic-ol 

FLOORS,  Interior(wood) 

S'W  Floor  Enamel 

S W Mar-not  Varnish 

S W Flo-Lac 

S-W  Floor  Enamel 

Concrete  . . 

S W Floor  Enamel 

S-W  Floor  Enamel 

Porch  .... 

S W Porch  & Deck  Paint 

FURNITURE,  Indoors.. 

S-W  Enameloid 

S-W  Scar-not  Varnish 

S W Flo-Lac 

S-W  Old  Dutch  Ename 
S-W  Enameloid 

Porch  . . . 

S W Enomeloid 

S W Rexpar  Varnish 

S-W  Oil  Stain:  for 
new  wood 

S-W  Old  Dutch  Ename 
S-W  Enameloid 

HOUSE  OR  GARAGE 
Exterior  . . 

SWP  House  Paint 

S-W  Rexpar  Varnish 

S-W  Preservative 
Shingle  Stain 

S-W  Old  Dutch  Ename 

IMPLEMENTS.TOOLS, 
TRACTORS,  TRUCKS, 
WAGONS  

S-W  Wagon  and  Imple- 
ment Paint 

S-W  Rexpar  Varnish 

LINOLEUM  (Printedl.. 

S_W  Floor  Enamel 

S W Mar-not  Varnish 

S-W  Floor  Enamel 

RADIATORS 

S-W  Flat-Tone 

S-W  Aluminum  or  Gold  Paint 

S-W  Enameloid 

Shingle  . • . . 

ROOFS,  Metal 

Composition 

S-W  Roof  & Bridge  Paint 

S-W  Metalastic 

S-W  Ebonol  or  S-W 

Liquid  Roof  Cement 

WOOD  SHINGLES 
S-W  Preservative 
Shingle  Stain 

S-W  Carbolic-ol 

SCREENS 

S'W  Screen  Enamel 

S-W  Screen  Enamel 

WALLS,  Interior 

S-W  Flat-Tone 

S-W  Semi  - Lustre 

S-WOld  Dutch  Ename 
S*W  Enameloid 

WOODWORK,  Interior 

SWP  House  Paint:  gloss 

S-W  Semi-Lustre 

S-W  Flat-Tone:  flat  finish 

S-W  Scar-not  Varnish 
S-W  Velvet  Finish  Var- 
nish No.  1044;  Dull 

S-W  Handcraft  Stain 
S-W  Oil  Stain 

S-W  Flo-Lac 

S-WOld  Dutch  Enamt 
S-W  Enameloid 

For  removing  Point  ond  Var-  For  Cleaning  Painted  anc| 

nish  use  Taxite  — quick  — easy  ThF  V IJ CDU/I kj  • Mr#/  # 1 A kJ C Varnished  Surfaces  use  Flax 

thorough— economical  — can  IHC  VnCnffM  ff  1 L LI M PI O U.  0ap.  Made  from  linseed  oiM 

be  used  by  anyone  — on  any  contains  no  free  alkali — re 

surface.  stores  original  lustre. 

PORCH  & DECK  PAINT  FLO-LAC  FLOOR  ENAMEL 

Best  for  Appearance  Stains  and  Varnishes  in  one  For  Interior  Wood  and 


51  Dark  Slate  50  Brown  Stone  Golden  Oak  Dark  Oak  356GrayStone  487  Gray 


496  Ivory 


Looks  Best,  Wears  Longest,  Costs  Less  by  the  Job 

Sherwin-Williams 

SWP 

HOUSE  PAINT  375  Colonial  Yellow 


498  Moss  Green  460  Apple  Green 


486  Golden  Brown 


499  Antique  Brown 


Ivory 


ROGERS 


BRUSHING  LACQUER 

Dries  While  You  Wait 


Stem  Green 


Rich  Blue 


Rich  Wine 


Lettuce 


Oak 


See  Complete  Color  Cards  at  Paint  Headquarters 


Flo-Lac  ^ ^ A A A ^ ^ 

STAINS  AND  VARNISHES  IN  ONE  OPERATION 


THE  grain  of  the  wood  is 
preserved  with  Flo-Lac.  It 
stains  and  varnishes  your 
golden  oak  pieces  to  match 
the  newer  walnut  and  ma- 
hogany furniture.  Or  if  you 
have  some  old  pieces  which 
are  just  as  good  as  new,  ex- 
cept that  the  finish  appears 
faded  ...  a coat  of  Flo-Lac 
makes  them  fresh,  new  and 
attractive  once  more. 

In  making  Flo-Lac  we  use 
our  very  best,  toughest  and 
most  durable  varnish  and 
into  it  we  grind  the  richest 
and  the  most  permanent, 
non-fading  colors  known. 

We  make  it  so  good  that  you 
can  put  it  on  your  floors  and 
on  your  window  sills  . . . the 
hardest  spots  in  the  home  to 
keep  looking  well  . . . and  know 
you  are  using  the  very  best  finish 
can  buy  for  the  purpose. 


that  Have  you  any  painted  or  badly  discol- 
you  ored  wood  floors  you  would  like  to  do 
over  to  look  like  hardwood?  Or  have 
you  printed  linoleum  with  the  pattern 
badly  worn  but  the  material  still  firm 
and  in  good  condition? 

Then  Flo-Lac  Ground  Color  will  hide 
the  old  surface  and  Flo-Lac  varnish 
stain  will  provide  the  color  and  the 
durable,  water  resisting  finish.  At  Paint 
Headquarters  we  can  tell  you  exactly 
how  to  do  this  in  the  best  and  most 
economical  way. 

Remember  that  there  is  always  a cer- 
tain type  of  finish  that  will  accomplish 
your  purpose  better  than  any  other. 
Let  us  help  you  get  the  effect  you  desire. 

16 


Sherwin-Williams 


Floor  Enamel  ^ ^ ^ A 

SUPPLIES  THE  DECORATIVE  NEED  FOR  COLOR  ON  FLOORS 


^ . USE  S-W  Floor  Enamel  wherever  a 
colored  floor  is  desired.  It  is  intended 
for  new  or  old  softwood  or  hardwood 
floors,  interior  concrete  or  cement 
floors  and  for  printed  linoleum  where 
the  pattern  is  worn  but  the  body  firm 
and  not  cracked. 

Folks  used  to  resort  to  floor  paint  when 
the  floors  were  in  too  bad  condition  to 
finish  in  any  other  way.  Newer  decora- 
tion has  changed  all  this.  Rooms  need 
color  on  the  floor  just  as  much  as  they 
do  on  the  walls. 

Reclaim  your  basement  and  attic 
rooms,  make  them  cheery  and  liveable 
by  giving  the  floors  two  coats  of  Floor 
Enamel  and  dress  the  walls  with  Semi- 
17 


Lustre.  They  make  ideal  recreation 
rooms  for  the  entire  family.  Use  it  in 
the  laundry  also. 


Sherwin-Williams 


Brushing  Lacquer 

DRIES  WHILE  YOU  WAIT 


ing  thing  that  has  made  Rogers  so 
popular  is  that  there  is  no  sticky  surface 
to  catch  the  dirt  or  to  cause  mischief, 
"it  Dries  While  You  Wait."  Your  bath- 
room or  kitchen  floors  do  not  have  to 
be  out  of  commission  waiting  for  the 
finish  to  dry.  You  can  finish  things 
easily  and  conveniently  with  Rogers 
which  would  otherwise  have  to  go 
unfinished. 

Rogers  Brushing  Lacquer  is  the 
same  kind  of  finish  the 
used  on  all  fine  automo 
biles  today,  but  auto- 
mobile lacquers 
must  be  spray- 
ed on.  We 
domake 
Rog- 


^.THIS  guaranteed  lacquer  will  give 
you  either  an  enamel  finish  or  a clear 
“varnish"  finish  that  "Dries  While  You 
Wait."  You  can  use  Rogers  on  any  in- 
terior surface  you  would  paint  and  on 
many  surfaces  where  you  can’t  use 
paint.  You  can  lacquer  paper,  leather, 
cloth,  metal  or  glass  articles  as  well  as 
furniture,  woodwork,  floors  and  every 
kind  of  bric-a-brac,  such  as  picture 
frames,  household  utensils  and  toys. 
Lacquer  your  floors  and  use  them 
again  in  half  an  hour.  Pin  back  the 
curtains  and  lacquer  the  window  sills. 
They  will  dry  before  the  curtains  can 
wrinkle. 

Lacquer  the  stairway,  read  the  evening 
paper,  and  walk  up  over  the  new  finish 
when  you’re  ready  to  go  to  bed.  Lac- 
quer the  table,  prepare  the  meal  and 
serve  it  on  the  new  finish. 

Put  the  kiddies  to  bed  for  their 
afternoon  nap,  lacquer  their  toys 
and  they  will  be  ready,  bril- 
liant, sanitary  and  enjoy- 
able all  over  again 
when  the  kiddies 
awake. 

The  great 
big  out- 
stand- 


18 


Sherwin-Williams 


ers  so  that  the  amateur  can  apply  it 
with  a brush.  It  dries  fast  . . . but  not 
too  fast  to  permit  easy  brushing 
because  so  little  brushing  is  re- 


quired. 

NEW  ROGERS  VOGUE 
FINISHES 
With  the  irides- 
cent glisten 
of  richest 
brocade 


and 
the  lus- 
tre of  a 
mother-of- 
pearl  Rogers 
Vogue  Finishes  re- 
spond to  even  the  ama- 
teur's touch  and  when  used 
in  panel  or  ornament  will  raise 
the  humblest  piece  of  furniture 
out  of  mediocrity. 

Four  Vogue  Colors  are  provided,  Sun 
Glow,  Fire  Glow,  Platinum  Tone  and 
Fairy  Green.  They  come  in  the  famous 
oriental  can  which  is,  however,  made 
19 


in  two 
compart- 
ments so  that 
the  dry  powder 
may  be  mixed  when 
ready  for  use  and  thus 
retain  all  its  wondrous 
lustre. 

The  color  samples  inside  the 
folder  cannot  do  justice  to  the 
beauty  of  Rogers  Brushing  Lacquer 
Vogue  Finishes  but  will  serve  to  assist 
you  in  selecting  the  color  combinations 
you  want. 

Use  Rogers  Brushing  Lacquer  for  shoes 
and  leather  goods.  Simply  wash  the 
leather  carefully  with  R.  B.  L.  Thinner 
to  remove  shoe  polish,  wax,  grease  or 
dirt.  Any  color  of  Rogers  Brushing 
Lacquer  may  be  used.  Thin  the  lacquer 
25%  with  Rogers  Brushing  Lacquer 
Th  inner  and  add  to  each  34  pint  134 
to  2 teaspoonfuls  of  castor  oil.  Brush 
on  thin  coat.  Let  dry  between  coats. 
Polish  with  a cloth.  Lacquer  the  bottom 
of  the  soles  with  Oak  color  and  the 
edges  with  Black  or  Brown. 


Sherwin-Williams 


Semi-Lustre 


A SANITARY  WALL  FINISH  FOR  KITCHEN,  BATH,  LAUNDRY  AND 
HOSPITAL  WALLS  WHERE  FREQUENT  WASHING  IS  NECESSARY 


a.  THINK  of  the  toughest  wall  sur- 
faces to  keep  clean  and  looking  well 
. . . so  you  know  that  they  are  sanitary! 
Kitchen  walls,  lavatories,  bathrooms, 
hospital  rooms  and  washrooms,  laun- 
dries and  stair  halls;  hands  rubbing 
on  the  walls,liquids  spilled  and  steamy, 
grease-laden  cooking  vapors  deposit- 
ing a dirt  film  on  the  walls,  which  is  an 
ideal  breeding  place  fordisease  germs! 
What  does  the  house- 
wife do  about  it? 

She  washes  the  walls 
with  hot  soapsuds... 
and  does  the  surface 
become  cleanqgain? 

It  does,  if  the  walls 
are  finished  in  S-W 
Semi-Lustre!  Look  at 
it  closely  and  see 
how  tight  Semi-Lustre 


is.  No  chance  there  for  disease  germs 
to  lurk... the  soil  is  all  on  the  surface 
and  it  all  washes  off. 

Try  to  scratch  Semi-Lustre  with  your 
thumbnail  and  see  how  hard  it  is;  lots 
of  wear  there  for  the  many  scrubbings 
it's  going  to  get. 

Pleasing  colors?  Certainly.  And  is  it 
easy  to  brush  on,  does  it  hide  the  old 
wall  surface  and  do  all  the  other  things 
a good  wall  finish 
must  do?  It  surely 
does.  Semi-Lustre  is 
Sherwin-Williams' 
standard  recom- 
mendation for  walls 
requiring  frequent 
washing. 

See  complete  color 
card  at  Paint  Head- 
quarters. 

ao 


Sherwin-Williams 


Old  Dutch  Enamel  ^ ^ 

A LIFE  TIME  FINISH  FOR  FINE  WOODWORK 
FOR  BOTH  INTERIOR  AND  EXTERIOR  USE 


a.  FOR  long  life,  depth  of  tone  and 
for  sheer  beauty  Old  Dutch  Enamel  is 
the  finest  enamel  man  knows  how  to 
make. 

Old  Dutch  is  a full  oil-enamel . . . takes 
a little  longer  to  dry  (over  night)  than 
the  highspeed  products  the  public  is 
demanding  today,  but — 

Finish  yourwoodwork  in  S-W  Old  Dutch 
Enamel  and  you  have  practicaUy  a life- 
time finish.  Measure  its  durability  by 
the  fact  that  it  is  the  only  enamel  that 
successfully  defies  out-of-doors  expo- 
sure . . . year  in  and  year  out . . . also  by 
the  fact  that  Old  Dutch  is  widely  used 
in  finishing  Pullman  cars  and  railroad 
coaches. 

Pure,  refined  and  specially  processed 
1 linseed  oil,  made  right  in  our  own 


at 


crushing  plant  at  Cleveland,  constitutes 
the  lifebody  of  this  truly  remarkable 
finish.  White  as  the  drifted  snow,  Old 
Dutch  shows  little  tendency  to  yellow, 
even  away  from  the  light. 

Have  your  painter  use  Old  Dutch  for 
the  porch  railing  and  the  front  door 
...for  the  fine  enamel  woodwork  you 
love  so  well  inside  the  house  and  learn 
the  pleasure  it  brings  to  truly  possess 
a handsome  enamel  finish  that  stays 
beautiful  year  after  year . . . finer  after 
years  of  service  than  other  enamels 
are  when  new! 

The  qualities  in  Old  Dutch  Enamel  which 
interest  a painter  are  its  opacity  ...  it 
produces  a solid,  clean-toned  film... 
its  depth  of  tone  and  its  full,  lustrous 
film.  It  is  a fine  finish  for  fine  homes. 


Sherwin-Williams 


Varnishes 

WHY  SHERWIN-WILLIAMS  MAKE  SPECIAL  VARNISHES 
INSTEAD  OF  ONE  GENERAL  ALL-PURPOSE  VARNISH 


Mar-nof  Varnish  is  for  Floors  and  Stairways 


.a.  THERE  are  three  principal  kinds  of 
surfaces  about  a home  which  require 
varnishing;  floors,  woodwork  and  fur- 
niture and  all  other  surfaces  which  are 
subjected  to  direct  sunlight,  weather 
and  moisture. 

1.  Mar-not  Varnish  is  for  floors  and 
dries  with  the  toughest  possible  film. 
It  doesn't  chip  or  powder  white  when 
scratched  or  bruised.  Raining  in  at  the 
windows  or  accidental  leakage  of  ra- 
diators do  not  discolor  Mar-not. 

2.  Scar- not  Varnish  is  a full,  rich,  lus- 
trous finish  for  woodwork  and  for  fur- 
niture. It  brings  out  the  full  beauty  of 
the  grain  and  dries  to  an  exceedingly 


hard  film  which  does  not  soften  to 
print  under  ordinary  warmth  of  dishes 
on  the  dining  room  table,  or  stick  to 
clothing  when  used  on  chairs  or 
benches,  etc. 

3.  Rexpar  Varnish  is  made  for  all  sur- 
faces exposed  to  the  weather.  Some 
of  the  most  difficult  surfaces  to  keep 
looking  well  are  the  window  sills  which 
get  the  broiling  heat  of  the  sunlight 
and  the  moisture  from  steamy  or 
frosted  windows.  The  front  door  and 
porch  ceilings  are  exposed  to  extremes 
of  heat  and  cold  and  the  chapping 
action  of  wind,  rain  and  sleet.  Use 
Rexpar  also  on  boats,  canoes  and 
similar  surfaces  continually  wet. 


y AVERY  LIBRARY 

COLUMBIA  UNIVERSITY 


Sherwin-Williams 


Extremes  of  Heat  and  Cold  require  Broiling  sun  and  moisture  make  this 

Rexpar  Varnish  the  toughest  test  of  all 

Rexpar  Varnish 

FOR  SURFACES  EXPOSED  TO  WEATHER 
OTHER  SPECIAL  VARNISHES  MADE  FOR  SPECIAL  PURPOSES 


VELVET  FINISH  VARNISH 
a.  THERE  are  many  delightful  effects 
in  woodwork  trim  which  demand  a dull 
finish  varnish;  Silver  Gray,  Fumed  Oak, 
Weathered,  natural  walnut  and  other 
effects  where  the  actual  "woody"  tex- 
ture of  the  lumber  is  to  be  retained, 
would  lose  their  character  if  finished 
in  a glossy  varnish.  For  all  such  deco- 
rative wood  trim  effects  use  S-W  Velvet 
Finish  Varnish  for  the  finishing  coat;  it 
dries  dull  without  hand  rubbing. 


FAST-DRI  FLOOR  VARNISH 
a.  HOW  many  times  have  you  post- 
poned varnishing  the  bathroom  floor 
or  the  hall  stairway  for  the  reason  that 
the  room  couldn’t  be  kept  out  of  service, 
even  over  night,  waiting  forthe  varnish 
to  dry?  S-W  Fast-Dri  Floor  Varnish  fills 
this  emergency  most  conveniently.  It  is  a 
true  floor  varnish  with  a toughness  and 
durability  not  found  in  ordinary  "speed- 
drying" finishes.  It  is  an  excellent  com- 
panion product  to  Mar-not  Varnish. 


*3 


Sherwin-Williams 


THE  SHERWIN-WILLIAMS  CO. 


447-449  Broadway 


Phone  Atlantic 


Albany,  N.  Y. 


a handbook 

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PAINT 
HEADQUARTERS 


L1THO  IN  1’.  S.  A. 


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